At a Taste Testing Lab a tray of tomatoes is prepared. Horticulturists are constantly trying to improve the taste of their crops by experimenting with the chemistry and genetics. In order to gain results from these experiments, the horticulturists work together with the taste testing lab to get consumer feedback. Participants of these taste tests are stationed at neutral colored cubicles with limited sound and visual distractions as it could interfere with the taste sensory. Photograph by @brianfinke #onassignment #ScienceofTaste
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