Image by @beverlyjoubert. A playful little lion cub clings to a termite hill. Sadly the number of lions has fallen drastically over the last 50 years from around 100 000 to only 20 000 today. Together with National Geographic, Beverly Joubert and Dereck Joubert founded the Big Cats Initiative to raise awareness and implement change to the dire situation facing big cats. Since 2010 the BCI has funded more than $2 Million in support of 73 projects in 25 countries. There are numerous stresses facing these species but initiatives like this will help to reverse the decline of our big cats, and this little cub and others like him will be better able to thrive in their environments - wild and free. #lions #bigcats #BCI #BigCatsInitiative #conservation
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